Sales theory is all well and good but this is more fun and productive.

1/ Identify a high-value, high payoff client development activity.

eg. You want a better sales meetings, so experiment with:

• Building rapport and trust.
• Talking while sketching out a 2x2 framework.
• Asking provocative questions (with precision).
• Explaining your point-of-view clearly.
• Giving other people attention and listening.

Each of these can form a separate experiment. You get the idea?

2/ Prioritise this and spend time on it every day for a week.

If necessary work with an accountability partner, or a coach.

3/ Notice what happens, journal it, and report back.

Experiment are free, effective, learning.

Huge upside. very little downside.